Effective Marketing to Front Office Staffers
by Gerrie Pierre-Fleurimond, CNSA, Instructor, NotaryTrainer.com
This is an excerpt from Gerrie Pierre-Fleurimond’s book, “Marketing Advice for Notary Signing Agents.”
You may have heard that when trying to get in contact with the key
decision maker at a company, you must first get through the front desk or
the Front Office staff. I am often surprised at telemarketers who call my
office trying to sell a product but are rude to my staff. The staff certainly
remembers the names of the companies and of course tells me that I
need not bother doing business with that person.
Don’t let this happen to you as you market your loan signing services.
When making telephone calls to title and signing companies be sure to
be polite from the time that your call is answered until you hang up the
line. Common courtesy to the front office staff will surely get you in
contact with the person you need to speak with.
Do not get upset if the first time you call you are not transferred to your
intended party. Instead, thank the person for their time and ask when
the best time would be to call your party again.
When you market your services via the telephone or in person,
remember you should leave a positive impression on everyone not just
the person who makes the decision. Humility and kindness never killed
a marketing campaign.
©Copyright Gerrie Pierre-Fleurimond. All rights reserved. Gerrie Pierre-Fleurimond is Owner and President of NotaryTrainer.com. Honored in 2003 as the National Notary Association’s National Notary of the Year, she is a respected notary educator and marketing expert. Gerrie is a member of the National Advisory Council for GoGetNotary.com. To learn about Gerrie’s notary training classes in New York, New Jersey and Masschusetts, visit NotaryTrainer.com or her web page, GoGetNotary.com/Get/Gerrie.