Notary Marketing

Here you'll find a variety of articles on marketing your notary public and loan signing services. If you have tips you'd like to share with your fellow notaries, please contact us. For some marketing insight, you might want to start with this 6-part marketing program that covers your GoGetNotary profile, business cards, websites, directories and more. Quick list of all notary marketing articles.

By Gerrie Pierre-Fleurimond—These days we have to use all available resources to maximize our incomes and reduce our expenses while earning our income as a Notary Public or Signing Agent. Using the Internet to reach our local market is key now and the Internet can be a great place to advertise our services since many times it's free!

By Laura Davis—An "elevator speech" is a concise summary of your services that you can relate to a potential customer while you are moving from floor to floor in an elevator. The length of your speech can be adjusted to 30, 60 or 90 seconds and a formal or informal tone depending on when and where you use it. The elevator speech is one of the basics for marketing your business and worth the time needed to develop this effective self-promotion tool.

By Sharon Hassler—With mortgage rates still low and home values inching up, some areas of the country are seeing a renewed interest in real estate and an increase in both purchases and refinances. Are you ready for business? It may come as a crawl rather than a crush, but now's the time to polish up your presentation both online and off.

By Sharon Hassler—Thomas Zuchetti, a member, is serious about his business. He's not sitting around, bemoaning the economy and waiting for the phone to ring. Every few months I receive an impressive email "resume" from him because I'm on his business mailing list.

By Alex Yvonnou—The loan signing business isn't what it once was. It used to be that the majority of our work was signing refinance loans. And for many, a marketing plan consisted of having a few well placed listings. But that's no longer the case. I've seen my business migrate from 90% refinance loans to a variety of transactions including purchases, structured settlements, field inspections, foreclosure properties, co-op conversions, general notary work, and more.